I love Metromile Car Insurance! They provide great rates and coverage on a pay-per-mile basis. Their identity, however, leaves something to be desired so I took a stab at revising it.

Breaking down the company name into Metro & Mile created an opportunity to make the 2 M’s out of something related to driving, road lines! Adjusting the colors to match and creating a visual language that mimics street markings bring this brand to life in a new and exciting way.