Located on East 23rd Street between Madison and Park Ave, this lunch spot offers a unique menu of wraps, salads and soups.

The restaurant is named ‘press’ because of how the wraps are made. A ball of dough is pressed between 2 hot plates and it blows out into a warm, soft and delicious wrap like you’ve never had before. Along with naming the restaurant, branding, collateral materials and in-store graphics were delivered as part of the whole package.