City Point is the largest food, shopping and entertainment destination in the center of Downtown Brooklyn (DoBro). Located at the corner of Flatbush Avenue and Fulton Street, the 1.8 million square foot mixed-use development is poised to dramatically transform the area. 

I led the team during the concept, development and detailing for the signage and wayfinding within the project. The visual design took queues from the architecture, which looks like stacked blocks. I also made a conscious decision to expose the fasteners on the freestanding elements to provide a very industrial aesthetic, mimicking the area the project is located.

City Point – Pentagram