Concept & Design
Developed while at Pentagram. Partner: Michael Gericke
Pepsi at MetLife Stadium
Pepsi was looking to rethink their gate with an iconic and bold presence that would make its debut for Super Bowl XLVIII.
I managed a team of designers to concept, detail and produce the artwork for this large iconic graphic.
The design captures the spirit of fun, authenticity and excitement of the Pepsi brand and connects it with a fan's game day experience. A pair of massive hanging Pepsi bottles were created from a series of Pepsi Globe logos which are framed by a 4-story Pepsi logo. The logo includes fun game-day and football phrases, which can be seen once you enter the gate.
