Strategy, Concept, Design & Implementation
Johnson & Johnson WHQ Campus
Johnson & Johnson leadership wanted to make their New Brunswick WHQ Campus more accessible by the community, easier to navigate and more connected between both ends of the campus.
A pathway was created that cuts through the campus making it easier to travel form one end to the other, an amphitheater was added, new furniture was placed around campus enabling more opportunities for informal meetings and fitness paths were highlighted to invite employees, and the community, to be more active.
I created new identification for the campus, wayfinding signs, historical pylons that assist with guided tours, fitness path markers and interpretive signage that elevate the brand presence within New Brunswick and create a more open and engaging experience.